AI Token Costs…
3-feet up
2 Degree Shift builds daily practice for teams learning to use AI well. Our work sits 3-feet up from the ground, at people, phone, and laptop level. The media report from 30,000 feet with tech infrastructure spend, frontier model challenges, and future predictions. We are the everybody, everywhere model, a partner for the marketing team, the finance controller, the office manager, the IT technician, and the friends learning AI side by side. 2 Degree Shift, Inc. is a California Stock Corporation headquartered in San Miguel, California, operating the product family described below.
We are people, AI, and data · in that order. People come first. AI is a partner that supports the work. Data keep us current and relevant.
We co-create with the teams we serve
We describe what we do as guiding people to guide AI. One message per day to each subscriber: a habit, a technique, a small change that reduces token costs. SMS or WhatsApp subscribers reply NEXT to see additional messages, BACK to review yesterday’s habit. Each SMS or WhatsApp message is grounded in the subscriber’s workflow.
What we offer – across four sites
The four sites below are product lines of 2 Degree Shift. Each has its own website, its own subscriber base, and its own terms; all are operated by 2 Degree Shift.
One coaching program, delivered by SMS, tuned to four different subscriber types, sold through four sites that speak to four different buyers. The underlying content library and tech stack are shared. The framing, the price, and the add-on options are site-specific.
CutTokenCosts.com
SMS or WhatsApp daily habit building messaging
Companies spend more on AI models and tools than they need to. We send team members one actionable idea per weekday, over SMS or WhatsApp. Every text is short enough to read in the elevator and specific enough to try before lunch. AI cost is a skills challenge before it is a technology problem. AI model token spend sets the ceiling. Daily habits set the floor. Companies may close the gap by adding AI tools or upgrading to premium model tiers. We close it by changing daily habits. Each team member selects their subscriber type at sign-up · Weaver, Mason, Smith, or Sage. We recognize that people come to AI from different starting points. Each subscriber (or the company/organization) selects the type that best supports group and personal priorities. Messaging content is tuned to that voice, vocabulary, and workflow context. A quick summary of the four subscriber types:
Weaver
- For the person who uses AI inside tools they already know · the Perplexity tab, the Copilot pane in Word, the Gemini panel in Gmail. Weaver content addresses the daily habit of getting real value from AI without adding heavy new software to learn.
Mason
- For the person building better workflows with AI · automating repetitive tasks, redesigning how a spreadsheet or CRM works, using AI to save the same 90 minutes every week. Mason content moves the reader from “I use AI sometimes” to “AI is doing this specific thing for me every day.”
Smith
- For the IT technician, WordPress builder, network configurator, or troubleshooter who works alongside AI systems. Smith content addresses the operational side · when to trust AI output, how to spot cost anomalies, how to supervise AI agents that other teams built.
Sage
- For the tech power user with strong preferences and daily practice. Sage content focuses on multi-model routing, avoiding single-provider dependence, agent scaling, and staying current with what the AI industry is actually shipping · not what the podcasts are talking about.
Subscribers can change types any time. This is a checkbox, not a ladder.
Pricing – SMS, WhatsApp, Email Messaging
- We batch upload from .csv or can provide a form for individual program entry.
- A 14-day free trial starts September 15, 2026, each subscriber receives one habit text per day.
- $5 per month or $50 per year.
ReduceTokenCosts.com
Enterprise solution. Includes SMS, WhatsApp, Email messaging described above and a selection of additional options:
Base subscription
14-day free trial, then $5 per seat per month, billed annually ($50 per seat per year, 10 months for 12), with a 10-seat minimum. Daily habit messaging on SMS, WhatsApp, or email reaches every seat. Individual team members see personal progress. Leadership sees the aggregate direction and the record of adjustments.
Options:
Executive Priority Track
The Track options are additive. We do not access your systems. It does not require policy changes, software rollout, or reorganization. It layers on the workflow you already run. Leadership gets a monthly Manager Update and a quarterly Executive Brief that names where the investment earned its place and what the Track produced this quarter.
$10 per seat per month. Once a month, on or before the 25th, an manager submits three to five priorities through a shared form. Priorities can be organization-specific, industry-specific, or model-specific. Examples: “Focus on habits that correlate with improving ROI.” “Reduce vendor sprawl across departments before next quarter’s contract renewals.” “Cut duplicate Copilot and ChatGPT subscriptions across marketing and sales.” Each priority becomes a set of SMS, WhatsApp, and email coaching messages that shape the following month starting on the 1st. Priorities are held in a separate database and no other company sees yours.
Learning Circle, standalone
$20 per seat per month or $200 per person per year. Internal product or project teams. Friends and family. 2 to 5 people per Circle. Includes daily habit messaging, a monthly Circle Challenge delivered on the 1st, Tuesday and Thursday Circle messages that support the current Challenge, and 2 Circle-wide Helpdesk questions per month.
Workplace Channel setup
$2,500 one-time setup fee. SMS, WhatsApp, and email are included in the base subscription. Slack, Microsoft Teams, and other workplace channels are available as an add-on. Standard configuration covers a single workspace with standard admin approval. Custom compliance review or multi-workspace routing is quoted separately.
Branded Strategy
$2,500 one-time setup fee. Our product with your logo, color palette, and personas, siloed in your own database. Your clients see you; we are the infrastructure and operation underneath.
Language Translation
$2,500 one-time setup fee covers industry glossary, voice calibration, first 14 days of translated content, and Twilio and Meta approval for the second language. Ongoing cost is $2 per subscriber per month for single-language delivery, or $3 per subscriber per month for bilingual delivery. $50 minimum monthly charge per language. Regional dialect calibration, multi-language routing, or languages with specialized compliance requirements are quoted separately.
Helpdesk
$10 per ticket. 10+ ticket packs $8 per ticket. A channel for the questions specific to your team. At the end of each month you receive an email summary of the Helpdesk activity for your team. The rollup aggregates question themes across the month: what kinds of questions came through, what patterns emerged, what shifted after the answers landed.
TokensHelpdesk.com
Tokens Helpdesk is a Learning Circle subscription for a small group of people who already talk to each other. Friends who work together and message. Colleagues in a small business. A husband, wife, and two adult kids figuring out how AI fits their family business. A fractional CFO and her three regular clients. Four solo consultants who ran into each other on LinkedIn and stayed friends.
The mechanic is different from a solo coaching subscription. Every Circle has a monthly Challenge, delivered on the 1st of the month, that the Circle works on together. Not something the Circle reads about, something the Circle produces. A dashboard, a workflow, a customer-facing tool, an internal automation, a small process improvement each member takes back to their own work.
Before each Challenge goes out, we break it into the specific ideas the Circle will need to test, the mistakes the Circle can avoid, and the approaches that work in different operating conmessages. Those pieces become the Tuesday and Thursday Circle messages that arrive throughout the month. Each message is a piece of the Challenge the Circle is already working on, not a stand-alone puzzle.
Alongside the Challenge, each Circle member also receives the daily habit messages tuned to their subscriber type (Weaver, Mason, Smith, or Sage), 7 days a week. Circles also receive 2 human-reviewed questions per month, banked up to 24. Every question is answered by AI first, then reviewed by a human within 24 hours before returning to the Circle. On the 5th of the following month, the Circle receives a monthly progress PDF showing what the Circle built, what the messages covered, and a preview of the next Challenge.
$20 per person per month or $200 per person per year, with a 14-day free trial. Circles are capped at 5 people. Teams of 6 or more can run two Circles side by side. The Circle owns the subscription, so if someone steps away, the Circle keeps going.
TokenCosts.ai
Dashboards, reporting, methodology
The technical face of the family. Public dashboards on AI pricing across major providers, cost-per-finished-output benchmarks by industry and function, and the methodology documents that explain how we measure everything on the coaching side. Third-party defensibility for the finance leaders reading the invoices, and an inbound channel for analysts who want the numbers behind the claims.
The WhatsApp program for all three subscriber products is operated at tokencosts.ai, where the program’s opt-in policy, privacy policy, and terms of service are published.
What comes next · the Upskill Series
Once the coaching tech stack was built for AI cost, we saw the same architecture maps onto compliance training and other short-cycle upskilling topics. GDPR, HIPAA. OSHA. Cybersecurity awareness, and more. The same daily messaging pattern that reduced phishing click rates by 86 percent in the security industry.
The Tech Stack
- WordPress · The four public sites, on an accessibility-first WordPress theme. Full control, no proprietary page builder in the middle.
- Twilio · Sends and receives text messages at scale, handles opt-in and opt-out compliance (NEXT, BACK, HELP, STOP keywords), and supports the reply-based coaching flow.
- Airtable · The content library. Every program message, every cohort roster, every priority intake, every measurement response, every apprentice-built artifact lives here.
- HubSpot · The customer relationship layer. Every visitor who fills out a form on any of our four sites becomes a contact tagged by site and interest area.
- Gravity Forms, Stripe, Missive · Form building, payment processing, and the shared inbox behind the four Connect@ addresses.
- GitHub · Source code and open-source projects.
Where to go from here
- If you are a team lead or department head watching your AI spend and you want your team to spend less time and money getting to good output, CutTokenCosts.com is where you land.
- If you own an AI budget line, ReduceTokenCosts.com is where the Executive Priority Track and add-on options live.
- If you and 1 to 4 colleagues or friends want to work AI out side by side, TokensHelpdesk.com is where the Learning Circle is.
- If you are an analyst, procurement leader, or researcher who wants the methodology and the benchmarks, TokenCosts.ai is the technical face.